What’s Next Now
Exclusive insights from content marketing's top minds.
Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos.
When Content Works
MSP-C President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it.
Feeling an Obligation to the Audience: RIP Egon
Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most.
How to Win in Real-Time
Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad.