What’s Next Now

Exclusive insights from content marketing's top minds.

Social Media Savviness Key for All Employees

Social Media Savviness Key for All Employees

Is social media becoming irrelevant in the marketing world? HootSuite CEO Ryan Holmes says growth in social media manager positions declined 50 percent in 2013. This seems to point to a decline in need for executing social media strategies.
Read More

Brands are Dead. Long Live Brands.

Brands are Dead. Long Live Brands.

According to some experts, the power of brands has weakened because customer feedback on the Internet has flipped the marketing dynamics on its head.
Read More

Attention Please

Attention Please

Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos.
Read More

Now that Takes Guts: Live Tweeting a Heart Surgery

Now that Takes Guts: Live Tweeting a Heart Surgery

Live tweeting from an event can be a very effective content marketing technique--especially when it's life or death.
Read More

When Content Works

When Content Works

MSP-C President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it.
Read More

Feeling an Obligation to the Audience: RIP Egon

Feeling an Obligation to the Audience: RIP Egon

Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most. 
Read More

Upworthy Invents a New Metric for Success

Upworthy Invents a New Metric for Success

Although the debate rages on as to what defines “great content,” a publisher ultimately wants to know something very simple: Is the content working, or is it not working? 
Read More

Video Journalism and Glimpses of the Future

Video Journalism and Glimpses of the Future

Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work.
Read More

How to Win in Real-Time

How to Win in Real-Time

Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad. 
Read More

Living in Harmony: Content Marketing & Advertising

Living in Harmony: Content Marketing & Advertising

The multi-pronged ad campaign of Anchorman 2 was creative, innovative and in-your-face, and we like the combination of unique content marketing with traditional advertising.   
Read More

Displaying results 201-210 (of 248)
 |<  <  16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25  >  >|