What’s Next Now
Exclusive insights from content marketing's top minds.
Content Evangelist Joe Pulizzi Talks Content Marketing
In this first in a series of blogs, essays and Q&A’s with the leading experts in the content marketing and journalism fields, MSP Communications president Gary Johnson asks Joe Pulizzi, director of the Content Marketing Institute, to explain exactly what is going on in the field of content marketing and how brands can better engage consumers with effective content creation.
Are Long Reads Worth the Effort?
With almost any article, fact, opinion, image, sound or video being just a click away, the notion that long-form content is dead has taken hold with some. But is this really the case? Expert content marketer and digital strategist David Barry explores the balance of quality and quantity.
CeeLo Green Behind the Scenes
CeeLo Green’s larger-than-life persona electrified our April Delta Sky cover shoot. This exclusive video takes you behind the scenes to the making of the April cover feature.
Tina Brown: Respect the Content
Daily Beast and Newsweek editor Tina Brown worries we’re spending too much time on the numbers while losing respect for content. Her bottom line: “Without great content, there are no numbers.”
Media/Agency Partnerships Take Hold
How can your brand best tell its story in today’s media-saturated environment? Steve Rubel writes in Ad Age on the recent trend of the media being a creative partner in that effort and how it can work for business.
If You’re Creating Brand Content, Read This Now!
Great content shouldn't sacrifice narrative. That's what H+K Strategies' Gary Goldhammer says in a recent digital publication released by the company. Besides providing convincing case studies, the document explores how content can be effectively created in a constantly changing environment.
Readers Still Hungry for Stories
In a recent post on his blog, Bob Lefsetz reminded readers that content isn’t all about analytics and numbers, but telling a story that sticks. Using the Netflix series “House of Cards” as an example, Lefsetz discusses how to survive and make an impact in the Internet age.
Video: The Future of Collaborative Design
Catch this interview from an event by the Minnesota Interactive Marketing Association (MIMA) between Content King Tim Brunelle and Art Director / Designer Andy Gugel. Exploring topics from Gugel's current work with Google and Adobe to best practices when it comes to creative collaboration, this is one discussion you won't want to miss.
Making the Jump to Apps
MSP-C is taking technology powerhouse IBM from the pages of its magazine to a new iPad app, giving way to a whole new consumption approach for their technologically advanced readership.