What’s Next Now

Exclusive insights from content marketing's top minds.

How To Build a Marketing Organization, from B. Bonin Bough

How To Build a Marketing Organization, from B. Bonin Bough

B. Bonin Bough takes a look at what he believes are the 3 most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles. 
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Getting Results Through Expertise

Getting Results Through Expertise

Successful brand journalism requires reporters, editors and designers to know as much or more about the industry they’re covering than the client they’re working for. MSP-C has that.
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Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.
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The New Kodak Moment: Why Storytelling Is Harder Than Ever

The New Kodak Moment: Why Storytelling Is Harder Than Ever

With smartphones and photo apps, it's the easiest thing in the world to snap an image. The real challenge now is telling a story—let alone a story that stands out from the rest.
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Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law.
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What's the Future of Publishing?

What's the Future of Publishing?

The future of publishing is… debatable. So Future of Everything asked a group of industry experts—including MSP-C's own Kevin Dunn—what they think.
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The Roles of Print, Digital, Branded Content and More

The Roles of Print, Digital, Branded Content and More

Wondering about how print and digital magazines work together? So was MSP-C President Gary Johnson. He was among the industry leaders who asked questions of Hearst President David Carey in the latest issue of The Content Council’s Content Magazine. Carey, who oversees one of the world’s largest publishing houses with more than 300 print editions and digital expressions around the globe, including Cosmopolitan, Harper’s BAZAAR and Esquire, shared his thoughts on other topics as well, including the role of branded content and why competitive collaboration is the key to success.
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