What’s Next Now
Exclusive insights from content marketing's top minds.
Content Metrics Dashboard: Measuring ROI with the King of Rock 'n' Roll
Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’ favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content marketing KPIs and ROI? MSP-C senior digital content analyst Adam Greenwald explores below.
How to Treat Each Meeting Like You’re Interviewing Ryan Gosling
At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
7 Video Marketing Mistakes Brands Can Easily Avoid
Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies.
MSP-C Wins at 2018 FOLIO Awards
At the 2018 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Overall Design Excellence for Delta Sky magazine and Best Series of Articles for IBM Systems Magazine.
The Principles of Elevated Client Service
At MSP-C, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency.
Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process.