What’s Next Now
Exclusive insights from content marketing's top minds.
5 Questions for Erin Madsen, MSP‑C Vice President of Content
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
MSP-C Names New Vice President of Content
MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
How Marketers Can Reach Gen Z
Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.
The 4 Can’t-Miss Social Media Updates to Kick Off 2018
Big changes in social media start with small app updates. New content discovery is the focus of the latest round of updates rolling out to Facebook, Snapchat and Pinterest, with Twitter struggling to maintain its relevance. These new social media updates could impact your business and content performance in 2018.
MSP Wins 60 MMPA Excellence Awards
At the 2017 MMPA Excellence Awards last week, MSP Communications won 60 total awards, including 23 gold. In addition: MSP-C President Gary Johnson received the Hedley Donovan lifetime achievement award in recognition for his history of long-standing, notable contributions to the publishing industry.