What’s Next Now
Exclusive insights from content marketing's top minds.
Social Media Channels Effect User Health
Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick.
Jayne Haugen Olson Named One of the Top Women in Media
MSP-C is pleased to announce its Vice President of Content, Jayne Haugen Olson, was named as one of Folio’s Top Women in Media for 2017. The annual list is comprised of the most influential women in media—those driving the agenda for the industry and in their companies.
Four Content Marketing Tools You Need
Our own Deborah Carver, Director of Digital Strategy for MSP-C, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics.
Cathy McPhillips on How to Promote an Event on Social Media
As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine.
We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success.
Kelly Hungerford on Customer-First Strategies and Community Building
Kelly Hungerford is a digital communications and marketing strategist with more than 20 years of experience in B2C and B2B marketing. Working out of her base in Switzerland, she has implemented integrated marketing and communication strategies into a wide range of companies, including most recently Paper.li.
Here she talks about her passion for customer-first strategies, building communities and tapping into the power communities can bring to the table.
Avoiding Three Common Content Marketing Fails
Let me lay my cards down. I’ve never worked for a publicly traded company. I’ve not experienced the unrelenting pressure to improve numbers that feed a higher-up whose sole career purpose is pleasing shareholders so he or she doesn’t get rightsized to another publicly traded company.
Content measurement begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize content performance.