What’s Next Now
Exclusive insights from content marketing's top minds.
The Principles of Elevated Client Service
At MSP-C, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency. Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process. Read More
5 Questions with Molly Bennett
After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSP-C team. Read More
MSP-C Named Finalist for Agency of the Year by Content Marketing Institute
UPDATE: We won!
We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More
5 Questions with Michael Norseng
Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards. Read More
Tapping SMEs to Feed the Content Marketing Beast
Let me guess: When you first launched your new website, everyone jumped on board, offering to write blog posts and articles, post videos and optimize content for online and social. A few months in and suddenly the fanfare died down and you’re left with pages that are thirsty for content. But not just any content—good content that answers questions that your site’s potential visitors are Googling. You’re now wondering, what did I get myself (and my company) into? How can I feed the beast? How can I reengage my subject matter experts (SMEs) to help? Read More
Delta Takes Style to New Heights
Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End. Read More
Busting Video Marketing Myths
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.