What’s Next Now

Exclusive insights from content marketing's top minds.

What Growing up on a Farm Taught Me About Content Marketing

What Growing up on a Farm Taught Me About Content Marketing

Evelyn Hoover is senior content director at MSP‑C. Here, she explores the the parallels between content marketing and growing up on a small family farm.
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Our Favorite Quarantine Takeout Spots

Our Favorite Quarantine Takeout Spots

In this time of social distancing, the Twin Cities restaurant community needs lifting up.

And we need delish meals. Assistant Content Director Emily Den Boer shares some of MSP‑C staff’s favorite local spots for takeout, cocktail kits and more.

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Meet Our Team: Yoga, Snorkeling and Rock ‘n’ Roll!

Meet Our Team: Yoga, Snorkeling and Rock ‘n’ Roll!

Meet some MSP‑C employees whose creativity spills out into their off-duty hours, with passion projects that run the gamut from art photography to punk bands.
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5 Questions with Emily Planek, MSP‑C Managing Editor

5 Questions with Emily Planek, MSP‑C Managing Editor

Emily Planek is MSP‑C’s managing editor for BettyCrocker.com and graduated with a degree in Strategic Communications from the University of Minnesota School of Journalism.
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Why Journalists Make the Best Content Marketers

Why Journalists Make the Best Content Marketers

Erin Madsen is the vice president of content at MSP-C where she guides the work of 52 content creators in both editorial and design who work with 27 clients around the United States.

Here, Erin explores why journalists make the best content marketers.

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What Is SEO Content Marketing and Why Is It Worth the Effort?

What Is SEO Content Marketing and Why Is It Worth the Effort?

Adam Greenwald is senior digital content analyst at MSP-C, the award-winning content marketing agency in Minneapolis.

Here, Adam explores the topic of SEO content marketing and how it is a beneficial tactic to consider for an inbound marketing strategy.

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Content Marketing Trends 2020: 10 Insights We’re Geeking Out On

Content Marketing Trends 2020: 10 Insights We’re Geeking Out On

We’re excited about the future of content marketing—and hope you are, too. MSP‑C directors weigh in on what they’re seeing and looking forward to in 2020 and beyond.
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5 Questions with Eric Best, MSP‑C Deputy Editor

5 Questions with Eric Best, MSP‑C Deputy Editor

As deputy editor of the MSP-C published Independent Banker magazine, Eric Best pulls from considerable research into community banking and years of storytelling experience to produce an award-winning magazine.
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MSP‑C Rewind: Our Most-Read Blog Posts of 2019

MSP‑C Rewind: Our Most-Read Blog Posts of 2019

In 2019, MSP‑C explored a wide range of content marketing topics that ranged from working with subject matter experts and redesigning magazines to measuring content performance and knowing the difference between content marketing and advertising. Below are our 12 posts that got the most love last year.
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5 Questions with September Olsen, MSP‑C Digital Content Analyst

5 Questions with September Olsen, MSP‑C Digital Content Analyst

Digital content analyst September Olsen works closely within MSP‑C's digital strategy team to create and analyze a variety of digital efforts for our clients.
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