The portrayal of brand authenticity and the establishment of customer loyalty are pushing content marketing to the top of the hierarchy, leaving traditional advertising behind. In fact, its prevalence in 2014 is arguably higher than ever and that trend is expected to continue in the new year.
In Forbes’ article “The Top 7 Content Marketing Trends That Will Dominate 2015
,” Jayson DeMers, founder and CEO of Seattle-based agency AudienceBloom, outlines content marketing challenges, social media and distribution tactics, SEO, and email marketing, highlighting the trends we’ll likely (and hopefully) see in the coming year.
to view the article.