What’s Next Now

Exclusive insights from content marketing's top minds.

A Decade of Delta Sky Magazine

A Decade of Delta Sky Magazine

Editor-in-Chief Sarah Elbert shares how Sky has taken off in the 10 years since MSP‑C began publishing Delta’s inflight magazine.
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5 Questions with Sydney Berry

5 Questions with Sydney Berry

Sydney Berry has spent the last six years of her career at MSP-C, first as an intern and then as an associate editor. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSP-C.
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5 Best Types of Content in Content Marketing for Great Storytelling

5 Best Types of Content in Content Marketing for Great Storytelling

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
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The State of Live Streaming Social Video

The State of Live Streaming Social Video

Which audiences are really interacting with live video on social? What other streaming platforms are gaining steam? Who should invest in live video? Get answers to these questions and more as MSP-C explores the state of live social streaming video below.
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5 Questions with Mike Kooiman

5 Questions with Mike Kooiman

Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
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5 Questions with Amanda Welshons

5 Questions with Amanda Welshons

Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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MSP-C Rewind: Our Most-Read Blog Posts of 2018

MSP-C Rewind: Our Most-Read Blog Posts of 2018

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSP-C team. Here are the 12 posts that got the most love last year.
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KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success?
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