Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
As MSP-C’s interactive design director, Mike specializes in digital design forms, including the strategic planning and execution of motion graphics and video, data visualization, UX, web/HTML and email design. He keeps his finger on the pulse of the content marketing industry and stays up-to-date on best practices for user experience and interactive enhancement.
In today’s edition of 5 Questions we get to learn more about Mike:
Tell us about your role in one sentence.
I help to create and manage MSP-C’s digital design offerings, and their related technologies and processes.
How did you end up here?
On the slow boat. After a wrong turn the first time around, I went back to school at age 32 and slowly began to work my way through various design and publishing positions. In each new position, I have tried to up the challenge, my skills and worth.
Who/what inspires you and your work?
Anyone who strives to make a thing better, for its own sake, and for its benefit to others. That’s a gift. I will always be driven to make things better, regardless of compensation, gratification or immediate impact.
Describe your perfect day
I like a variety, so it’s great if part of my day involves collaborative meetings with my super-smart colleagues, and then I can be head-down, engrossed in some design task.
What’s a cause that you are passionate about and why?
I pay close attention to our food universe: its production, sustainability, social impact, health effects, safety and preparation. It drives so much of our well-being (environmental and personal)—but most don’t recognize the importance of the interconnected system.
Recommended read: An article, a book, etc.
I hope everybody’s path leads them to recognize the wisdom in The Power of Now. Change for your mind.