5 Questions with Mike Kooiman, MSP‑C Interactive Design Director

  • By Erin Madsen
  • February 25, 2019
Photograph of Mike Kooiman with some screenshots of notable work

Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.

As MSP-C’s interactive design director, Mike specializes in digital design forms, including the strategic planning and execution of motion graphics and video, data visualization, UX, web/HTML and email design. He keeps his finger on the pulse of the content marketing industry and stays up-to-date on best practices for user experience and interactive enhancement.

In today’s edition of 5 Questions we get to learn more about Mike:

Tell us about your role in one sentence.

I help to create and manage MSP-C’s digital design offerings, and their related technologies and processes.

How did you end up here?

On the slow boat. After a wrong turn the first time around, I went back to school at age 32 and slowly began to work my way through various design and publishing positions. In each new position, I have tried to up the challenge, my skills and worth.

Who/what inspires you and your work?

Anyone who strives to make a thing better, for its own sake, and for its benefit to others. That’s a gift. I will always be driven to make things better, regardless of compensation, gratification or immediate impact.

Describe your perfect day

I like a variety, so it’s great if part of my day involves collaborative meetings with my super-smart colleagues, and then I can be head-down, engrossed in some design task.

What’s a cause that you are passionate about and why?

I pay close attention to our food universe: its production, sustainability, social impact, health effects, safety and preparation. It drives so much of our well-being (environmental and personal)—but most don’t recognize the importance of the interconnected system.

Recommended read: An article, a book, etc.

I hope everybody’s path leads them to recognize the wisdom in The Power of Now. Change for your mind.

Read next: Content Marketing vs. Advertising: What’s the Difference, Again?

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