What’s Next Now

Exclusive insights from content marketing's top minds.

When Social Media and Marketing Meet

When Social Media and Marketing Meet

Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. In this Content Kings post, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.
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Content Doesn’t Merge or Scale

Content Doesn’t Merge or Scale

Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.
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Readers Still Hungry for Stories

Readers Still Hungry for Stories

In a recent post on his blog, Bob Lefsetz reminded readers that content isn’t all about analytics and numbers, but telling a story that sticks. Using the Netflix series “House of Cards” as an example, Lefsetz discusses how to survive and make an impact in the Internet age.
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Burger Madness Makes Waves

Burger Madness Makes Waves

Looking for a great burger in the Twin Cities? Check out mspmag.com’s Burger Madness contest and see one of the many ways MSP-C is using interactive technologies to engage readers.
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Lessons Learned From Print

Lessons Learned From Print

Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.
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Video: The Future of Collaborative Design

Video: The Future of Collaborative Design

Catch this interview from an event by the Minnesota Interactive Marketing Association (MIMA) between Content King Tim Brunelle and Art Director / Designer Andy Gugel. Exploring topics from Gugel's current work with Google and Adobe to best practices when it comes to creative collaboration, this is one discussion you won't want to miss.
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Questions on Content

Questions on Content

As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.

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Making the Jump to Apps

Making the Jump to Apps

MSP-C is taking technology powerhouse IBM from the pages of its magazine to a new iPad app, giving way to a whole new consumption approach for their technologically advanced readership.  
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Thinking About Content? Hire An Expert

Thinking About Content? Hire An Expert

Marketing goes far beyond a TV ad, billboard or tweet. You can get there…with a little help. 
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Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law.
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