What’s Next Now
Exclusive insights from content marketing's top minds.
The Problem With Being Interesting
In the online world, storytellers are constantly faced with the challenge of separating their content from the direct marketing model. In this Content Kings post, innovator Tim Brunelle tells MSP-C readers to stay interesting when creating digital content in order to make an impact.
Alicia Keys Rocks On Spotify
R & B queen and June Delta Sky cover star Alicia Keys uses Spotify to connect with fans in a brand new way. Find out what hits she's rockin' out to on her customized Spotify playlist!
When Social Media and Marketing Meet
Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. In this Content Kings post, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.
Content Doesn’t Merge or Scale
Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.
Readers Still Hungry for Stories
In a recent post on his blog, Bob Lefsetz reminded readers that content isn’t all about analytics and numbers, but telling a story that sticks. Using the Netflix series “House of Cards” as an example, Lefsetz discusses how to survive and make an impact in the Internet age.
Lessons Learned From Print
Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.
Video: The Future of Collaborative Design
Catch this interview from an event by the Minnesota Interactive Marketing Association (MIMA) between Content King Tim Brunelle and Art Director / Designer Andy Gugel. Exploring topics from Gugel's current work with Google and Adobe to best practices when it comes to creative collaboration, this is one discussion you won't want to miss.
Questions on Content
As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.