The Content Council asked industry elite what they believe content marketers should be focused on in 2016. Here's what our very own Jayne Haugen Olson had to say:
"The customer. It’s always about the customer. True content marketing is providing utility in different types of storytelling for the reader/user. What’s in it for them? Their time is valuable. Content created with the needs of the customer in mind, and how our clients’ goods and services and content platform can provide what the user seeks."
See what six other industry experts told The Content Council here