What’s Next Now

11 Subject Matter Expert Content Creation Tips

02/12/2019

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges. Read More

5 Questions with Amanda Welshons

01/16/2019

Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives. Read More

5 Work Resolutions You’ll Actually Want to Keep

01/10/2019

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year. Read More

MSP-C Rewind: Our Most-Read Blog Posts of 2018

01/03/2019

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSP-C team. Here are the 12 posts that got the most love last year. Read More

KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

12/14/2018

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success? Read More

5 Questions with Emily Peterson

12/10/2018

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people. Read More

How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

11/28/2018

At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills. Read More

Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha

11/19/2018

MSP-C’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019. Read More

MSP Wins 51 MMPA Excellence Awards

11/06/2018

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold.  Read More

7 Video Marketing Mistakes Brands Can Easily Avoid

11/01/2018

Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies. Read More