What’s Next Now
Exclusive insights from content marketing's top minds.
Tapping SMEs to Feed the Content Marketing Beast
06/21/2018
Let me guess: When you first launched your new website, everyone jumped on board, offering to write blog posts and articles, post videos and optimize content for online and social. A few months in and suddenly the fanfare died down and you’re left with pages that are thirsty for content. But not just any content—good content that answers questions that your site’s potential visitors are Googling. You’re now wondering, what did I get myself (and my company) into? How can I feed the beast? How can I reengage my subject matter experts (SMEs) to help? Read More
Delta Takes Style to New Heights
05/29/2018
Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End. Read More
Busting Video Marketing Myths
04/17/2018
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
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How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice
04/02/2018
Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content. Read More
5 Questions for Bret Ryan, MSP-C Art Director
03/12/2018
Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As an art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work. Read More
Elevated B2B Strategy: What Makes a Killer AR/VR Experience
02/20/2018
In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.
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