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Exclusive insights from content marketing's top minds.
11 Subject Matter Expert Content Creation Tips
February 12, 2019
5 Questions with Amanda Welshons
January 16, 2019
5 Work Resolutions You’ll Actually Want to Keep
January 10, 2019
MSP-C Rewind: Our Most-Read Blog Posts of 2018
January 03, 2019
KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King
December 14, 2018
02/12/2019
Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges. Read More
01/16/2019
Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives. Read More
01/10/2019
The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year. Read More
01/03/2019
From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSP-C team. Here are the 12 posts that got the most love last year. Read More
12/14/2018
Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success? Read More
5 Questions with Emily Peterson
12/10/2018
After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people. Read More
How to Treat Each Meeting Like You’re Interviewing Ryan Gosling
11/28/2018
At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills. Read More
Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha
11/19/2018
MSP-C’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019. Read More
MSP Wins 51 MMPA Excellence Awards
11/06/2018
At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold. Read More
7 Video Marketing Mistakes Brands Can Easily Avoid
11/01/2018
Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies. Read More