What’s Next Now

Exclusive insights from content marketing's top minds.

MSP-C Wins at 2018 FOLIO Awards

MSP-C Wins at 2018 FOLIO Awards

At the 2018 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Overall Design Excellence for Delta Sky magazine and Best Series of Articles for IBM Systems Magazine.  Read More

The Principles of Elevated Client Service

The Principles of Elevated Client Service

At MSP-C, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency. Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process. Read More

5 Actionable Insights from Digital Summit Minneapolis 2018

5 Actionable Insights from Digital Summit Minneapolis 2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program. Read More

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

We are thrilled to announce that MSP-C was just named the Agency of the Year by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Molly Bennett

5 Questions with Molly Bennett

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSP-C team. Read More

Small Screen. Big Bang. The value of mobile video.

Small Screen. Big Bang. The value of mobile video.


At MSP-C’s event, Small Screen Big Bang, vice president of content Erin Madsen sat down with founder and CEO of Mighteor, Elizabeth Giorgi. What followed was an informed discussion on the value of mobile video and how video trends are incredibly important to video marketing. Read More

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

UPDATE: We won! 

We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Michael Norseng

5 Questions with Michael Norseng

Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards. Read More

Tapping SMEs to Feed the Content Marketing Beast

Tapping SMEs to Feed the Content Marketing Beast

Let me guess: When you first launched your new website, everyone jumped on board, offering to write blog posts and articles, post videos and optimize content for online and social. A few months in and suddenly the fanfare died down and you’re left with pages that are thirsty for content. But not just any content—good content that answers questions that your site’s potential visitors are Googling. You’re now wondering, what did I get myself (and my company) into? How can I feed the beast? How can I reengage my subject matter experts (SMEs) to help? Read More

Delta Takes Style to New Heights

Delta Takes Style to New Heights

Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End. Read More

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