What’s Next Now

Exclusive insights from content marketing's top minds.

The Content Marketing Winds of Change (and Secret Sauce)

The Content Marketing Winds of Change (and Secret Sauce)

MSP-C’s Delta Air Lines Sky magazine Editor-in-Chief Sarah Elbert discusses the shift in the magazine industry and how important it is to make connections with consumers.
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MSP Wins 43 MMPA Excellence Awards in 2019

MSP Wins 43 MMPA Excellence Awards in 2019

MSP Communications won 43 total awards, including 13 gold and 2 individual awards at the 2019 MMPA Excellence Awards.
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MSP-C Wins at 2019 FOLIO Awards

MSP-C Wins at 2019 FOLIO Awards

At the 2019 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Single Article for Delta Sky magazine’s “National Parks” and Cover Design for Delta Sky.
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Finding Subject Matter Experts for Your Content Marketing

Finding Subject Matter Experts for Your Content Marketing

MSP-C content director Evelyn Hoover talks about the importance of subject matter experts and how companies can tap into that network to develop content that delivers value to customers.
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5 Questions with Ellen Vaaler, MSP-C Associate Art Director

5 Questions with Ellen Vaaler, MSP-C Associate Art Director

As MSP‑C's associate art director, Ellen Vaaler is responsible for concepting, visualizing, and designing various digital creative tactics for MSP-C clients.
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Why Always-On Organic Social Media Strategy Still Matters

Why Always-On Organic Social Media Strategy Still Matters

MSP‑C Associate Content Director Emily Den Boer talks about how relying on an always-on organic social media strategy is crucial for brands, especially if there is a major algorithm shift.
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 5 Questions with Bridget Kaminski, MSP‑C Director of Strategic Growth

5 Questions with Bridget Kaminski, MSP‑C Director of Strategic Growth

As MSP-C’s director of strategic growth, Bridget Kaminski brings a passion for publishing and years of digital experience at advertising agencies to develop thoughtful, engaging strategies for current and new clients of MSP-C.
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Content Marketing vs. Advertising: What’s the Difference, Again?

Content Marketing vs. Advertising: What’s the Difference, Again?

Content director Kayla Knudson’s guide to understanding the differences and similarities between advertising and content marketing, plus the secret to multi-agency collaboration she swears by.
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 5 Questions with Claire Davidson, MSP‑C Senior Content Strategist

5 Questions with Claire Davidson, MSP‑C Senior Content Strategist

Blending her passion for storytelling and digital marketing experience, Claire Davidson focuses on ways digital content can more meaningfully inspire a reader to think, feel and act. She’s an ardent believer in to-do lists, empathy and the oxford comma (even though it sadly does not appear in this interview).
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MSP‑C Named 2019 Agency of the Year Finalist by CMI

MSP‑C Named 2019 Agency of the Year Finalist by CMI

Once is good, but twice is really nice, which is why we’re excited to share that MSP‑C is once again a finalist for the Content Marketing Institute’s (CMI) Agency of the Year.
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