What’s Next Now

MSP-C Wins at 2019 FOLIO Awards

11/18/2019

At the 2019 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Single Article for Delta Sky magazine’s “National Parks” and Cover Design for Delta Sky.
Read More

Finding Subject Matter Experts for Your Content Marketing

11/12/2019

MSP-C content director Evelyn Hoover talks about the importance of subject matter experts and how companies can tap into that network to develop content that delivers value to customers.
Read More

5 Questions with Ellen Vaaler, MSP-C Associate Art Director

10/30/2019

As MSP‑C's associate art director, Ellen Vaaler is responsible for concepting, visualizing, and designing various digital creative tactics for MSP-C clients.
Read More

Why Always-On Organic Social Media Strategy Still Matters

10/17/2019

MSP‑C Associate Content Director Emily Den Boer talks about how relying on an always-on organic social media strategy is crucial for brands, especially if there is a major algorithm shift.
Read More

5 Questions with Bridget Kaminski, MSP‑C Director of Strategic Growth

09/16/2019

As MSP-C’s director of strategic growth, Bridget Kaminski brings a passion for publishing and years of digital experience at advertising agencies to develop thoughtful, engaging strategies for current and new clients of MSP-C.
Read More

Content Marketing vs. Advertising: What’s the Difference, Again?

09/11/2019

Content director Kayla Knudson’s guide to understanding the differences and similarities between advertising and content marketing, plus the secret to multi-agency collaboration she swears by.
Read More

5 Questions with Claire Davidson, MSP‑C Senior Content Strategist

08/21/2019

Blending her passion for storytelling and digital marketing experience, Claire Davidson focuses on ways digital content can more meaningfully inspire a reader to think, feel and act. She’s an ardent believer in to-do lists, empathy and the oxford comma (even though it sadly does not appear in this interview).
Read More

MSP‑C Named 2019 Agency of the Year Finalist by CMI

07/30/2019

Once is good, but twice is really nice, which is why we’re excited to share that MSP‑C is once again a finalist for the Content Marketing Institute’s (CMI) Agency of the Year.
Read More

How a Magazine Redesign Can Benefit Your Association

07/16/2019

Your magazine is how your association connects with its members. That’s exactly why it needs to align with your organization’s brand, strategy and goals. Whether you want to establish your association as an industry leader, cultivate its membership or something else entirely, MSP-C can help. Bret Ryan, a senior art director at MSP-C, explains what your organization can get out of redesigning and relaunching its publication.
Read More

5 Questions with Anya Britzius, MSP‑C Senior Content Strategist

07/11/2019

As a senior content strategist, Anya Britzius develops content that meets an organization’s needs and communicates its key values. This includes overseeing editorial planning, execution, packaging and identifying potential digital and print extensions.
Read More