What’s Next Now
Exclusive insights from content marketing's top minds.
5 Questions with Molly Bennett
After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSP-C team.
MSP-C Named Finalist for Agency of the Year by Content Marketing Institute
UPDATE: We won!
We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world.
5 Questions with Michael Norseng
Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards.
Delta Takes Style to New Heights
Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
Busting Video Marketing Myths
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice
Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content.