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Exclusive insights from content marketing's top minds.

MSP‑C Rewind: Our Most-Read Blog Posts of 2019

MSP‑C Rewind: Our Most-Read Blog Posts of 2019

In 2019, MSP‑C explored a wide range of content marketing topics that ranged from working with subject matter experts and redesigning magazines to measuring content performance and knowing the difference between content marketing and advertising. Below are our 12 posts that got the most love last year.
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5 Questions with September Olsen, MSP‑C Digital Content Analyst

5 Questions with September Olsen, MSP‑C Digital Content Analyst

Digital content analyst September Olsen works closely within MSP‑C's digital strategy team to create and analyze a variety of digital efforts for our clients.
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How to Find Writing Inspiration and Ideas for Content Marketing

How to Find Writing Inspiration and Ideas for Content Marketing

MSP-C senior content director Molly Bennett shares five ways she finds sources of inspiration for writing and content creation ideas.
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5 Questions with Amy Goran, MSP-C Content Director

5 Questions with Amy Goran, MSP-C Content Director

MSP-C content director Amy Goran provides creative direction and strategic oversight using more than 10 years’ experience as a journalist, copywriter, content strategist and creative director.
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5 Questions with Adam Greenwald, MSP-C Senior Digital Content Analyst

5 Questions with Adam Greenwald, MSP-C Senior Digital Content Analyst

As senior digital content analyst for MSP-C, Adam Greenwald specializes in creating strategic report dashboards, keyword research, social media strategy measurement and digital marketing optimization.
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The Content Marketing Winds of Change (and Secret Sauce)

The Content Marketing Winds of Change (and Secret Sauce)

MSP-C’s Delta Air Lines Sky magazine editor-in-chief Sarah Elbert discusses the shift in the magazine industry and how important it is to make connections with consumers.
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MSP Wins 43 MMPA Excellence Awards in 2019

MSP Wins 43 MMPA Excellence Awards in 2019

MSP Communications won 43 total awards, including 13 gold and 2 individual awards at the 2019 MMPA Excellence Awards.
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MSP-C Wins at 2019 FOLIO Awards

MSP-C Wins at 2019 FOLIO Awards

At the 2019 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Single Article for Delta Sky magazine’s “National Parks” and Cover Design for Delta Sky.
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Finding Subject Matter Experts for Your Content Marketing

Finding Subject Matter Experts for Your Content Marketing

MSP-C senior content director Evelyn Hoover talks about the importance of subject matter experts and how companies can tap into that network to develop content that delivers value to customers.
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5 Questions with Ellen Vaaler, MSP-C Associate Art Director

5 Questions with Ellen Vaaler, MSP-C Associate Art Director

As MSP‑C's associate art director, Ellen Vaaler is responsible for concepting, visualizing, and designing various digital creative tactics for MSP-C clients.
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