What’s Next Now

Exclusive insights from content marketing's top minds.

Delta Takes Style to New Heights

Delta Takes Style to New Heights

Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
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Busting Video Marketing Myths

Busting Video Marketing Myths

How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”

We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.


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How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content.
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5 Questions for Bret Ryan, MSP-C Senior Art Director

5 Questions for Bret Ryan, MSP-C Senior Art Director

Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As MSP-C senior art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work.
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 Producing Better Marketing Videos for a Multi-Platform World

Producing Better Marketing Videos for a Multi-Platform World

When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now.
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Elevated B2B Strategy: What Makes a Killer AR/VR Experience

Elevated B2B Strategy: What Makes a Killer AR/VR Experience

In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.
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5 Questions for Erin Madsen, MSP‑C Vice President of Content

5 Questions for Erin Madsen, MSP‑C Vice President of Content

Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
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Nine Leading-Edge Content Marketing Trends for 2018

Nine Leading-Edge Content Marketing Trends for 2018

Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year.
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The Difference Between Millennials and Generation Z

The Difference Between Millennials and Generation Z

David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.
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MSP-C Names New Vice President of Content

MSP-C Names New Vice President of Content

MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
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