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Exclusive insights from content marketing's top minds.

5 Actionable Insights from Digital Summit Minneapolis 2018

5 Actionable Insights from Digital Summit Minneapolis 2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program. Read More

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

We are thrilled to announce that MSP-C was just named the Agency of the Year by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Molly Bennett

5 Questions with Molly Bennett

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSP-C team. Read More

Small Screen. Big Bang. The value of mobile video.

Small Screen. Big Bang. The value of mobile video.


At MSP-C’s event, Small Screen Big Bang, vice president of content Erin Madsen sat down with founder and CEO of Mighteor, Elizabeth Giorgi. What followed was an informed discussion on the value of mobile video and how video trends are incredibly important to video marketing. Read More

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

UPDATE: We won! 

We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Michael Norseng

5 Questions with Michael Norseng

Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards. Read More

Tapping SMEs to Feed the Content Marketing Beast

Tapping SMEs to Feed the Content Marketing Beast

Let me guess: When you first launched your new website, everyone jumped on board, offering to write blog posts and articles, post videos and optimize content for online and social. A few months in and suddenly the fanfare died down and you’re left with pages that are thirsty for content. But not just any content—good content that answers questions that your site’s potential visitors are Googling. You’re now wondering, what did I get myself (and my company) into? How can I feed the beast? How can I reengage my subject matter experts (SMEs) to help? Read More

Delta Takes Style to New Heights

Delta Takes Style to New Heights

Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End. Read More

Busting Video Marketing Myths

Busting Video Marketing Myths

How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”

We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.

Read More

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

Let’s do this list-style. No one can resist a list, right? Full disclosure: I’ve been working in the consumer packaged goods and recipe space for the majority of my career, so all references within will include a cake or dinner idea. Without further preamble, here’s what I know about creating engaging, effective digital content. Read More

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