When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now.
Which raises an important question: When our displays are increasingly small, increasingly present and increasingly personal, what does that mean for our creative processes?
How about I tell you in video format.
While this video gives you an introduction on how to produce for a multi-platform media landscape, consider a few additional takeaways:
- Don’t save the “Where does it live?” conversation for post-production. The earlier you talk about where your videos are going to live, the more likely the video will find success. We often ask “Where will this video go?” in the earliest preproduction meeting so that every creative decision thereon can account for each individual location.
- Be willing to take risks with your video marketing. You may literally have to flip your camera on its head! Or in this case, its side. Testing two versions of the same video—one vertical and one horizontal—may not only help you understand your audience better, but could help you see your brand in a whole new light.
- Embrace change, especially in social media. Today’s aspect ratios will not be the same as the ones we see two years from now, or even two months from now. By being flexible in our creative processes, we create more opportunities to connect with real audiences.
Learn how we can help you with your company's video content marketing strategies.
Elizabeth Giorgi—whose Emmy-winning work has appeared on PBS, The Discovery Channel and more—is the founder and CEO of Mighteor, one of the world's first internet video production companies and a strategic video partner of MSP-C.