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Exclusive insights from content marketing's top minds.

MSP Wins 51 MMPA Excellence Awards

MSP Wins 51 MMPA Excellence Awards

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold.  Read More

7 Video Marketing Mistakes Brands Can Easily Avoid

7 Video Marketing Mistakes Brands Can Easily Avoid

Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies. Read More

MSP-C Wins at 2018 FOLIO Awards

MSP-C Wins at 2018 FOLIO Awards

At the 2018 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP-C received two gold awards: Overall Design Excellence for Delta Sky magazine and Best Series of Articles for IBM Systems Magazine.  Read More

The Principles of Elevated Client Service

The Principles of Elevated Client Service

At MSP-C, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency. Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process. Read More

5 Actionable Insights from Digital Summit Minneapolis 2018

5 Actionable Insights from Digital Summit Minneapolis 2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program. Read More

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

MSP-C Wins 2018 Agency of the Year from Content Marketing Institute

We are thrilled to announce that MSP-C was just named the Agency of the Year by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Molly Bennett

5 Questions with Molly Bennett

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSP-C team. Read More

Small Screen. Big Bang. The value of mobile video.

Small Screen. Big Bang. The value of mobile video.


At MSP-C’s event, Small Screen Big Bang, vice president of content Erin Madsen sat down with founder and CEO of Mighteor, Elizabeth Giorgi. What followed was an informed discussion on the value of mobile video and how video trends are incredibly important to video marketing. Read More

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

MSP-C Named Finalist for Agency of the Year by Content Marketing Institute

UPDATE: We won! 

We are thrilled to announce that MSP-C was named by the Content Marketing Institute (CMI) as one of six finalists for Agency of the Year, more than 100 employees. Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world. Read More

5 Questions with Michael Norseng

5 Questions with Michael Norseng

Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards. Read More

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