What’s Next Now
Exclusive insights from content marketing's top minds.
5 Questions with Michael Norseng, MSP‑C Creative Director
Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards.
Delta Takes Style to New Heights
Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
Busting Video Marketing Myths
How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”
We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.
5 Questions for Erin Madsen, MSP‑C Vice President of Content
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.