What’s Next Now
Exclusive insights from content marketing's top minds.
Give the User What They Want
BY DAVID BURDA
I do a lot of reading in my current position. I spend one to two hours each morning pouring through the latest healthcare business and policy information available online from peer-reviewed journals, industry trade publications, vendor white papers, market research firms, government reports and more.
Joe Pulizzi on 2016's Content Marketing Trends
The Enterprise B2B Content Marketing 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that almost half (47 percent) of businesses surveyed plan to increase their content marketing budgets again in the next year.
Mommy, Where Do Blog Posts Come From?
Stop me if you’ve heard this one before. A corporation starts a thought-leadership blog on its website only to have it go fallow after six months because no one can think of anything new to write about.
Mr. Magazine on the Death of Print
When Samir Husni, better known as Mr. Magazine, emigrated to the U.S. from Lebanon in 1978, an estimated 2,000 print titles could be found on the newsstand. Today, that number is closer to 10,000. So when he hears people lament the death of print, he just laughs. In May alone his launch monitor announced 71 new titles hitting the newsstand, 21 with promised frequency.
Context in Content
One of the many challenges that brands often have in producing great content is a failure to appreciate the value of context. Context is what gives content relevancy and credibility. Context demonstrates that a brand knows what’s happening in its own industry, what’s happening in the world today and what’s happening on the brand’s own website.
Andrew Davis on Why the Best Content Has No CTA
When he’s not playing internet cosmonaut, best-selling author and marketer Andrew Davis travels the real world, presenting on topics from social media to the future of print. An internationally acclaimed speaker, Davis has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs. Here, he talks about the value of unconventional brand partnerships, why the best kind of content has no call-to-action (CTA) and how to create content that resonates with an audience.
Transitioning From Print to Digital
The days of the print-only content creator are past. Whether creating content for a publication’s social channels, e-newsletter or website, most content creators have one foot in the digital space while continuing to work on their print products.
Be Careful with Those Parody Videos
Who doesn’t like a good parody video? They’ve become their own high-art form, instantly sharable over social media and so powerful that they can make even the busiest world, political and industrial leaders stop whatever they’re doing and watch.