Data behind the strategy


  • By Staff
  • October 22, 2014
Photo of Erin Gulden

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.

As subject matter experts and consummate storytellers, editors have long understood what resonates with their audiences. Increasingly, though, data helps guide and inform that editorial intuition.

By analyzing data and refining content based on specific metrics, editors can now review what assets drive engagement with their audiences. This process allows editors to deliver focused content to clients and their respective audiences.

In the video below, MSP-C content strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.


Video by Kari Jo Skogquist

Read next: Content Marketing vs. Advertising: What’s the Difference, Again?

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