What’s Next Now

Exclusive insights from content marketing's top minds.

MSP-C Expands Digital Strategy and Strategic Growth Teams

MSP-C Expands Digital Strategy and Strategic Growth Teams

MSP‑C is pleased to announce the hiring of two new leaders: Kate Rogers as Vice President of Digital Strategy, and Bridget Kaminski as Director of Strategic Growth.
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What a Mathematical Formula Can Teach You About Good Writing

What a Mathematical Formula Can Teach You About Good Writing

For MSP-C senior content director Molly Bennett, a complex readability test is a reminder of the simple lessons we all learn about communicating effectively.
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A Decade of Delta Sky Magazine

A Decade of Delta Sky Magazine

Editor-in-chief Sarah Elbert shares how Sky has taken off in the 10 years since MSP‑C began publishing Delta’s inflight magazine.
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5 Questions with Sydney Berry, MSP‑C Senior Content Strategist

5 Questions with Sydney Berry, MSP‑C Senior Content Strategist

Sydney Berry has spent the last six years of her career at MSP-C, first as an intern, then associate editor and now as senior editor and senior content strategist. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSP-C.
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5 Best Types of Content Marketing for Great Storytelling

5 Best Types of Content Marketing for Great Storytelling

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
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The State of Live Streaming Social Video

The State of Live Streaming Social Video

Which audiences are really interacting with live video on social? What other streaming platforms are gaining steam? Who should invest in live video?

Get answers to these questions and more as MSP-C senior digital content analyst Adam Greenwald explores the state of live social streaming video below.


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5 Questions with Mike Kooiman, MSP‑C Interactive Design Director

5 Questions with Mike Kooiman, MSP‑C Interactive Design Director

Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
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5 Questions with Amanda Welshons, MSP‑C Associate Content Director

5 Questions with Amanda Welshons, MSP‑C Associate Content Director

Amanda Welshons is a MSP-C associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and the new year is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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