What’s Next Now

Exclusive insights from content marketing's top minds.

5 Questions for Bret Ryan, MSP-C Art Director

5 Questions for Bret Ryan, MSP-C Art Director

Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As an art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work. Read More

 Producing Better Marketing Videos for a Multi-Platform World

Producing Better Marketing Videos for a Multi-Platform World

When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now. Read More

Elevated B2B Strategy: What Makes a Killer AR/VR Experience

Elevated B2B Strategy: What Makes a Killer AR/VR Experience

In a few years AR and VR technology will be an essential aspect of everyday life. Instead of peering down at your phone scoping out the Google Maps route or relying on obtrusive voice commands from Siri, the AR projector clipped onto your eyeglasses or emanating from your car dashboard will show you accurate directions overlaid on the world outside your windshield. No annoying voice commands interrupting your music, no need to take your eyes off the road creating a dangerous situation, and seamless integration with your goals: arrive safely in the minimal amount of time.

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5 Questions for Erin Madsen, VP of Content

5 Questions for Erin Madsen, VP of Content

As part of a new series that highlights our team members, we’ll be getting to know Erin Madsen, vice president of content. Read More

Nine Leading-Edge Content Marketing Trends for 2018

Nine Leading-Edge Content Marketing Trends for 2018

Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year. Read More

The Difference Between Generation Z and Millennials

The Difference Between Generation Z and Millennials

David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.

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MSP-C Names New Vice President of Content

MSP-C Names New Vice President of Content

MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations. Read More

How Marketers Can Reach Gen Z

How Marketers Can Reach Gen Z

Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly. Read More

New Facebook Feed, Twitter 280, Pinterest Pincodes and Snapchat Redesign: The 4 Can’t-Miss Social Content Marketing Updates to Kick Off 2018

New Facebook Feed, Twitter 280, Pinterest Pincodes and Snapchat Redesign: The 4 Can’t-Miss Social Content Marketing Updates to Kick Off 2018

Big changes in social media start with small app updates. New content discovery is the focus of the latest round of updates rolling out to Facebook, Snapchat and Pinterest, with Twitter struggling to maintain its relevance. These new social media updates could impact your business and content performance in 2018.

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Gary Johnson Wins the Hedley Donovan Award

Gary Johnson Wins the Hedley Donovan Award

MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce that its president, Gary Johnson, is the recipient of the 2017 Hedley Donovan Award from the Minnesota Magazine & Publishing AssociationRead More

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