What’s Next Now
Exclusive insights from content marketing's top minds.
5 Questions for Erin Madsen, VP of Content
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSP-C, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
MSP-C Names New Vice President of Content
MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
How Marketers Can Reach Gen Z
Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.
Who is Gen Z and How Do You Best Engage Them?
Generation Z—those born between 1995 and 2012—is seeing its oldest members come into the marketplace. With that comes more buying power—already at $44 billion—but to be successful, marketers must understand the mindset of a new generation. Knowing who Gen Z is and how they communicate will help target marketing to them.
MSP Communications Wins 5 Content Marketing Awards at FOLIO
At the 2017 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP Communications received five gold awards, including best video series, best cover design, best full issue, best editorial article and best illustration. Furthermore, MSP was a finalist in an additional 13 categories in editorial, design and social media excellence.