What’s Next Now
Exclusive insights from content marketing's top minds.
Mommy, Where Do Blog Posts Come From?
Stop me if you’ve heard this one before. A corporation starts a thought-leadership blog on its website only to have it go fallow after six months because no one can think of anything new to write about.
Mr. Magazine on the Death of Print
When Samir Husni, better known as Mr. Magazine, emigrated to the U.S. from Lebanon in 1978, an estimated 2,000 print titles could be found on the newsstand. Today, that number is closer to 10,000. So when he hears people lament the death of print, he just laughs.
In May alone his launch monitor announced 71 new titles hitting the newsstand, 21 with promised frequency.
Context in Content
One of the many challenges that brands often have in producing great content is a failure to appreciate the value of context. Context is what gives content relevancy and credibility. Context demonstrates that a brand knows what’s happening in its own industry, what’s happening in the world today and what’s happening on the brand’s own website.
Luke Kintigh on Taking iQ From Zero to 3+ Million in Three Years
Luke Kintigh, Intel’s global content and media strategist, has grown the company’s digital iQ by Intel magazine’s audience from zero to 3-plus million in three years. How? It’s all comes down to strategic content distribution.
Here, he talks about the role of paid media for the tech culture magazine, how to use audience data to inform your content and what content marketing success looks like.
Andrew Davis on Why the Best Content Has No CTA
When he’s not playing internet cosmonaut, best-selling author and marketer Andrew Davis travels the real world, presenting on topics from social media to the future of print. An internationally acclaimed speaker, Davis has shared his unique new media insights with everyone from newspaper editors to Fortune 500 CEOs.
Here, he talks about the value of unconventional brand partnerships, why the best kind of content has no call-to-action (CTA) and how to create content that resonates with an audience.
Transitioning From Print to Digital
The days of the print-only content creator are past. Whether creating content for a publication’s social channels, e-newsletter or website, most content creators have one foot in the digital space while continuing to work on their print products.
Be Careful with Those Parody Videos
Who doesn’t like a good parody video? They’ve become their own high-art form, instantly sharable over social media and so powerful that they can make even the busiest world, political and industrial leaders stop whatever they’re doing and watch.
Comprehending What a Brand Wants
Many brands know what they want from their content marketing agencies. Some brands don’t and are looking to their content marketing agencies for direction. The challenge for the agency is listening to what the brand is saying and comprehending what the brand wants.
Cleve Gibbon on Content Modeling
Chief marketing technology officer from Cognifide, Cleve Gibbon, is passionate about using innovative ways to help his clients get the most from content and technology. He’s an advocate of content modeling, which, he says, facilitates great customer journeys and experience.
Here he talks about what content modeling is, how it can increase content’s return on investment and the future of the digital workforce.