What’s Next Now
Exclusive insights from content marketing's top minds.
Content Marketing Numerology
I don’t know who started this, and I’m sure it predates content marketing, SEO and website clicks, but it seems that almost every piece of content I see—whether it’s a blog post, article, infographic, whitepaper, slideshow, commentary or video—tells me in its headline the specific number of things I can learn.
Q&A: Velocity Partners’ Doug Kessler on Crap Content and B2B ROI
London’s Velocity Partners co-founder Doug Kessler describes himself as a displaced Yank. He started his career at Ogilvy & Mather in New York, but soap and fabric softener marketing bored him, so he jumped ship to start his own B2B agency. The self-professed content marketing junkie is best known and loved for his pithy comments and witty SlideShare decks. Here he talks about what “crap” content looks like and why B2B brands should take the long view when it comes to measuring ROI.
Sponsored Content: Avoiding a Run-in With the FTC
Sponsored content, also known as native advertising, is a topic many MSP-C clients are grappling with. Whether it takes the form of blog posts, social media posts, printed material, online articles, etc., sponsored content is written by an organization that pays for its placement on a news site.
Q&A: CMI’s Robert Rose on Why He Thinks Big Data is a Bucket of Nonsense
Robert Rose has helped to shape content strategies for the Bill and Melinda Gates Foundation, SAP, Hewitt Packard and Microsoft. He is currently chief strategy officer for the Content Marketing Institute (CMI) and is also a senior contributing analyst for the Digital Clarity Group. Here he shares his views on why big organizations struggle to adopt content marketing as part of their marketing strategy and why big data is a bucket load of nonsense.
Q&A: Ann Handley on Why Storytelling Is the Cornerstone of Successful Content
Customer-centric storytelling is the cornerstone of content success, says Ann Handley best-selling author, keynote speaker and content marketing expert. She believes words are the bedrock of online communication and should be used with clarity and brevity. Here she tells Juliet Stott about how to create engaging content and why every company with an online presence is a publisher.
MSP-C Techfast: Optimizing Content for Search Engines
For the contemporary digital publisher, Search Engine Optimization (SEO) is no longer an optional or add-on step. It’s a vital component of your strategy. SEO produces highly tailored, accurate information for search engines to access, amplifying a page’s exposure and connecting it with the right people. An optimized site is more likely to show up in relevant searches and rank higher on the results page.