What’s Next Now

Exclusive insights from content marketing's top minds.

How To: Stand Out on LinkedIn

How To: Stand Out on LinkedIn

LinkedIn is the legacy social platform for the professional marketplace. As of March 2015, there were 347 million LinkedIn users, with two new users joining each second. Of those users, 40 percent check LinkedIn daily. 
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The Importance of Content Marketing Goals

The Importance of Content Marketing Goals

Companies embarking on content marketing have to have goals and objectives first and foremost, according to Rebecca Lieb, Altimeter Group's digital advertising and media analyst. Lieb, who also serves as a strategic adviser on digital marketing innovation to organizations ranging from start-ups to non-profits to Fortune 100 brands and regulated industries, believes asking questions and knowing your audience are the keys to setting these goals. MSP-C caught up with Lieb to learn more and to find out which companies she thinks are getting it right.
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Recap: The Content Chaos Conference

Recap: The Content Chaos Conference

Authentic, memorable, relevant content and information delivered in the appropriate channel for audience consumption is more critical than ever, according to speakers at last week’s Content Council annual conference in New York.
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The Basics of Auditing Content (Part 2)

The Basics of Auditing Content (Part 2)

If we want to treat our content as a business asset, we must be able to measure its business value. Just as we evaluate any business asset against a set of standards for quality and effectiveness, we can apply a similar process to content.
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What’s Your Number?

What’s Your Number?

Owning a credible and useful number, stat or data point in your industry can produce multiple and ongoing earned media opportunities for your company.
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The Business Value of the Content Audit (Part 1)

The Business Value of the Content Audit (Part 1)

Content is a business asset. And like any other business asset, whether it be real estate, equipment, intellectual property or personnel, it has value. That value can depreciate over time if care is not taken to regularly inventory and audit content against current and future business objectives.
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Do Google Analytics Filters Apply Retroactively?

Do Google Analytics Filters Apply Retroactively?

A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied?
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Why Social Media Is Not A Strategy

Why Social Media Is Not A Strategy

Tweets, Facebook postings, and other social media channels can put brands into a cycle of knee-jerk reactions that do not necessarily reflect their company values. So much of what passes for great social media is pointless and off-brand.
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Delta Sky Magazine Wins 6 NATJA Awards

Delta Sky Magazine Wins 6 NATJA Awards

The North American Travel Journalists Association (NATJA) announced that Delta Sky magazine is the winner of six awards in the 2014 NATJA Awards Competition. 
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90-Day Social To-Do List

90-Day Social To-Do List

By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos.
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