What’s Next Now
Exclusive insights from content marketing's top minds.
Of Dogs and Blogs
After college, a few of my buddies rented a house together, hoping to continue the campus lifestyle that they had grown accustomed to after moving out of the dorms. For various reasons, they decided to get a dog. I dropped in a few weeks after they moved in and asked them what their dog’s name was, and they said it was Dog.
Keith Kawasaki on the Longevity of Print
In a world where digital dominates, Keith Kawasaki, VP of client services at iostudio, which publishes the Army National Guard’s flagship magazine GX® The Guard Experience, remains a champion of print. He describes it as a magnetic experience, something that will bring people together in a meaningful way. Here, Kawasaki talks to Content King Juliet Stott about the longevity of print and why it’s still holding its own against social media.
The Fundamentals of Paid Social Media
Paid social media: all the cool kids are doing it. The New York Times does it. Vimeo does it. Hellmann’s Mayo does it. As a user, you’ve seen — and possibly even interacted with — the sponsored and promoted posts scattered amongst organic activity on your social networks.
Own the Topic, Own the Conversation
The less it’s about you, the more it’s about you.
It’s a difficult concept to grasp. It’s even more difficult to sell up the corporate ladder, where executives at the highest levels expect to see corporate logos used as lead graphic elements and their products and services breathlessly mentioned in every sentence of content created by their marketing departments.
Brian Johnson Named CRMA's Designer of the Year
MINNEAPOLIS – Each year, the City and Regional Magazine Association (CRMA) honors one art director with the Designer of the Year Award. This year’s winner is Minnesota native and current MSP Communications creative director, Brian Johnson, for his “eye-catching portraits, sophisticated typography and captivating photo illustrations” displayed in his early 2014 work at Texas Monthly.
Nic McCarthy on Brands as Publishers and the ‘Editorial Mindset’
Not every brand can become a publisher, says The Content Council’s Content Director of the Year Nic McCarthy of UK content marketing agency Seven. But all brands can adopt an “editorial mindset.” In this Q and A, McCarthy chats with Content King Juliet Stott about what it means to be a content director and why ad-blocking will raise standards in the industry.
YouTube Metadata Best Practices
YouTube is a great place to host video content for several reasons:
- It’s free.
- It’s fast and reliable.
- There’s a built-in, “always on” audience of people looking for specific video content.
- YouTube videos show up easily in Google searches.
Karen McGrane on the Importance of Adaptive Content
Digital can no longer be a “carbuncle on the side of a company” says Content Strategist and Information Architect Karen McGrane. In the past 20 years she has been instrumental in transitioning major U.S. publishers’ content from print to digital. She has worked with Hearst, The Atlantic, Fast Company and Time Inc., referring to publishers as canaries in the content coal mine. MSP-C Content King Juliet Stott interviewed McGrane about the importance of adaptive content and what big business can learn from the publishers who’ve been forced to go digital.