What’s Next Now
Exclusive insights from content marketing's top minds.
Sponsored Content: Avoiding a Run-in With the FTC
Sponsored content, also known as native advertising, is a topic many MSP-C clients are grappling with. Whether it takes the form of blog posts, social media posts, printed material, online articles, etc., sponsored content is written by an organization that pays for its placement on a news site.
Robert Rose on Why He Thinks Big Data is a Bucket of Nonsense
Robert Rose has helped to shape content strategies for the Bill and Melinda Gates Foundation, SAP, Hewitt Packard and Microsoft. He is currently chief strategy officer for the Content Marketing Institute (CMI) and is also a senior contributing analyst for the Digital Clarity Group.
Here he shares his views on why big organizations struggle to adopt content marketing as part of their marketing strategy and why big data is a bucket load of nonsense.
Ann Handley on Why Storytelling Is the Cornerstone of Successful Content
Customer-centric storytelling is the cornerstone of content success, says Ann Handley best-selling author, keynote speaker and content marketing expert. She believes words are the bedrock of online communication and should be used with clarity and brevity.
Here she tells Juliet Stott about how to create engaging content and why every company with an online presence is a publisher.
Optimizing Content for Search Engines
For the contemporary digital publisher, Search Engine Optimization (SEO) is no longer an optional or add-on step. It’s a vital component of your strategy. SEO produces highly tailored, accurate information for search engines to access, amplifying a page’s exposure and connecting it with the right people.
An optimized site is more likely to show up in relevant searches and rank higher on the results page.
How Many Cuts of Content Are You Serving?
Anyone who knows me—or who has seen my photo—knows I like to eat. I’m not particularly choosey about the type of cuisine. At the top and bottom of my food pyramid is meat. When a restaurant server brings out the tray of different cuts of steak, I have a tough time picking because they all look great.
Shane Snow on Virtual Reality Content
Wearable tech and content don’t really go together says journalist, author and co-founder of Contently Inc. Shane Snow. The self-professed tech geek says he’s more excited about the impact virtual reality will have on content.
Here, he explains why organic social is no longer effective and why programmatic content may deliver results but brands that use counter-intuitive methods will realize the biggest breakthroughs.
Michael Brenner on the ROI of Content Marketing
Uninformed executives are the biggest threat to B2B content marketers, says Michael Brenner, head of strategy for content marketing platform provider NewsCred. A strong believer in the value of content, Brenner says it will always deliver ROI and tells Content King Juliet Stott how businesses can incentivize employees to contribute to their thought leadership and content marketing efforts.
Of Dogs and Blogs
After college, a few of my buddies rented a house together, hoping to continue the campus lifestyle that they had grown accustomed to after moving out of the dorms. For various reasons, they decided to get a dog. I dropped in a few weeks after they moved in and asked them what their dog’s name was, and they said it was Dog.