What’s Next Now
Exclusive insights from content marketing's top minds.
What [health care] can learn from [other industries]
Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.
The ABCs of Social
Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting.
MSP-C: Our Work
MSP-C is a leading brand journalism agency that leverages its editorial heritage to develop strategic, compelling, multiplatform content that attracts, engages and builds relationships between some of the world¹s leading brands and their audiences.
MSP Communications is Golden at 2014 FOLIO Awards
At the 2014 Folio Awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence.