What’s Next Now

Exclusive insights from content marketing's top minds.

What [health care] can learn from [other industries]

What [health care] can learn from [other industries]

Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.
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The ABCs of Social

The ABCs of Social

Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting.
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MSP-C: Our Work

MSP-C: Our Work

MSP-C is a leading brand journalism agency that leverages its editorial heritage to develop strategic, compelling, multiplatform content that attracts, engages and builds relationships between some of the world¹s leading brands and their audiences. 
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MSP Communications 2014 Awards Round-Up

MSP Communications 2014 Awards Round-Up

Full list of all 2014 awards:
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Taking Social From a Conversation to a Narrative

Taking Social From a Conversation to a Narrative

Increasingly brands are finding that it’s not enough to have likes or follows.
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Top Brand Tweets of 2014

Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year. 
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How To Execute a Successful Webinar

How To Execute a Successful Webinar

This article is part two in a two-part webinar series. Part one, “Making Webinars Work for You,” is available here.
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Content Marketing: A Brief History from The Content Council

Content Marketing: A Brief History from The Content Council

2014 has been yet another year of major change and growth in the content marketing industry.
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MSP Communications is Golden at 2014 FOLIO Awards

MSP Communications is Golden at 2014 FOLIO Awards

At the 2014 Folio Awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence.
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