What’s Next Now

Exclusive insights from content marketing's top minds.

5 Questions with Sydney Berry, MSP‑C Associate Editor

5 Questions with Sydney Berry, MSP‑C Associate Editor

Sydney Berry has spent the last six years of her career at MSP-C, first as an intern and then as an associate editor. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSP-C.
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5 Best Types of Content in Content Marketing for Great Storytelling

5 Best Types of Content in Content Marketing for Great Storytelling

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
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The State of Live Streaming Social Video

The State of Live Streaming Social Video

Which audiences are really interacting with live video on social? What other streaming platforms are gaining steam? Who should invest in live video? Get answers to these questions and more as MSP-C explores the state of live social streaming video below.
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5 Questions with Mike Kooiman, MSP‑C Interactive Design Director

5 Questions with Mike Kooiman, MSP‑C Interactive Design Director

Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
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5 Questions with Amanda Welshons, MSP‑C Associate Content Director

5 Questions with Amanda Welshons, MSP‑C Associate Content Director

Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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MSP-C Rewind: Our Most-Read Blog Posts of 2018

MSP-C Rewind: Our Most-Read Blog Posts of 2018

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSP-C team. Here are the 12 posts that got the most love last year.
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Content Marketing Dashboards: Measuring Content KPIs with the King

Content Marketing Dashboards: Measuring Content KPIs with the King

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content marketing KPIs?
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5 Questions with Emily Peterson, MSP‑C Copy Editor

5 Questions with Emily Peterson, MSP‑C Copy Editor

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
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