What’s Next Now

Exclusive insights from content marketing's top minds.

5 Questions with Mike Kooiman

5 Questions with Mike Kooiman

Mike Kooiman brings more than 15 years of experience in graphic design to MSP-C. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
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5 Questions with Amanda Welshons

5 Questions with Amanda Welshons

Amanda Welshons is an associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and 2019 is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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MSP-C Rewind: Our Most-Read Blog Posts of 2018

MSP-C Rewind: Our Most-Read Blog Posts of 2018

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSP-C team. Here are the 12 posts that got the most love last year.
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KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

KPIs, ROI & Rock N Roll: Measuring Content Marketing Metrics with the King

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’s favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success?
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5 Questions with Emily Peterson

5 Questions with Emily Peterson

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
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How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
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Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha

Nerd Alert! 10,000 Words on 2019 Content Marketing Comin’ Atcha

MSP-C’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019.
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MSP Wins 51 MMPA Excellence Awards

MSP Wins 51 MMPA Excellence Awards

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold. 
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