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Exclusive insights from content marketing's top minds.

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine. We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success. Read More

The Roles of Print, Digital, Branded Content and More

The Roles of Print, Digital, Branded Content and More

Wondering about how print and digital magazines work together? So was MSP-C President Gary Johnson. He was among the industry leaders who asked questions of Hearst President David Carey in the latest issue of The Content Council’s Content Magazine. Carey, who oversees one of the world’s largest publishing houses with more than 300 print editions and digital expressions around the globe, including Cosmopolitan, Harper’s BAZAAR and Esquire, shared his thoughts on other topics as well, including the role of branded content and why competitive collaboration is the key to success. Read More

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