What’s Next Now

Exclusive insights from content marketing's top minds.

Thinking About Content? Hire An Expert

Thinking About Content? Hire An Expert

Marketing goes far beyond a TV ad, billboard or tweet. You can get there…with a little help.  Read More

Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law. Read More

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine. We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success. Read More

The Roles of Print, Digital, Branded Content and More

The Roles of Print, Digital, Branded Content and More

Wondering about how print and digital magazines work together? So was MSP-C President Gary Johnson. He was among the industry leaders who asked questions of Hearst President David Carey in the latest issue of The Content Council’s Content Magazine. Carey, who oversees one of the world’s largest publishing houses with more than 300 print editions and digital expressions around the globe, including Cosmopolitan, Harper’s BAZAAR and Esquire, shared his thoughts on other topics as well, including the role of branded content and why competitive collaboration is the key to success. Read More

Small Screen. Big Bang: The value of mobile video.

Small Screen. Big Bang: The value of mobile video.

At MSP-C’s event, Small Screen Big Bang, vice president of content Erin Madsen sat down with founder and CEO of Mighteor, Elizabeth Giorgi. What followed was an informed discussion on the value of mobile video and how video trends are incredibly important to video marketing. Read More

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