What’s Next Now

Exclusive insights from content marketing's top minds.

Questions on Content

Questions on Content

As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSP-C president Gary Johnson. Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.
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Making the Jump to Apps

Making the Jump to Apps

MSP-C is taking technology powerhouse IBM from the pages of its magazine to a new iPad app, giving way to a whole new consumption approach for their technologically advanced readership.   Read More

Thinking About Content? Hire An Expert

Thinking About Content? Hire An Expert

Marketing goes far beyond a TV ad, billboard or tweet. You can get there…with a little help.  Read More

Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law. Read More

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

Q&A: Cathy McPhillips on How CMI Uses Social Media to Drive Event Attendance

As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine. We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success. Read More

The Roles of Print, Digital, Branded Content and More

The Roles of Print, Digital, Branded Content and More

Wondering about how print and digital magazines work together? So was MSP-C President Gary Johnson. He was among the industry leaders who asked questions of Hearst President David Carey in the latest issue of The Content Council’s Content Magazine. Carey, who oversees one of the world’s largest publishing houses with more than 300 print editions and digital expressions around the globe, including Cosmopolitan, Harper’s BAZAAR and Esquire, shared his thoughts on other topics as well, including the role of branded content and why competitive collaboration is the key to success. Read More

10 Ways to Keep Clients Happy (Without Sacrificing Best Practices)

10 Ways to Keep Clients Happy (Without Sacrificing Best Practices)

At MSP-C, we continuously work on improving client service and experience. I sincerely hope this isn’t unique to our agency. We all know that setting and maintaining clear objectives and outcomes with clients is highly nuanced work. Even more nuanced? Not losing sight of best practices in the process. Together with our clients, we can continue to improve—and even innovate—these experiences, without sacrificing the quality of our work. Below are a variety of principles for client communication which you can start applying today. Read More

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