What’s Next Now
Exclusive insights from content marketing's top minds.
5 Work Resolutions You’ll Actually Want to Keep
The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and the new year is well underway. But it’s not too late to resolve to make the most out of your work life this year.
Content Metrics Dashboard: Measuring ROI with the King of Rock 'n' Roll
Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’ favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content marketing KPIs and ROI? MSP-C senior digital content analyst Adam Greenwald explores below.
How to Treat Each Meeting Like You’re Interviewing Ryan Gosling
At MSP-C, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
7 Video Marketing Mistakes Brands Can Easily Avoid
Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies.