What’s Next Now
Exclusive insights from content marketing's top minds.
Prime Time with the Prime Minister
What better way to amplify a brand than to create your own viral meme? We asked the team at MSP-C, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.
Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success
Since Amanda Todorovich joined the Cleveland Clinic in 2013, she has launched its Health Essentials blog, taking it from zero visits to 4.5 million a month. She and her team of 25 have fully embraced the concept of “becoming publishers” and she now oversees two blogs, several print titles, and 2,500+ content projects a year. Todorovich’s work was recognized in 2016 when she was named The Content Marketing Institute’s Content Marketer of the Year for her role as director of content marketing for the non-profit academic medical center.
Social Media Channels Effect User Health
Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick.
Four Content Marketing Tools You Need
Our own Deborah Carver, Director of Digital Strategy for MSP-C, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics. Read more.