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5 Questions for Erin Madsen, VP of Content

5 Questions for Erin Madsen, VP of Content

As part of a new series that highlights our team members, we’ll be getting to know Erin Madsen, vice president of content. Read More

Nine Leading-Edge Content Marketing Trends for 2018

Nine Leading-Edge Content Marketing Trends for 2018

Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year. Read More

The Difference Between Generation Z and Millennials

The Difference Between Generation Z and Millennials

David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.

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MSP-C Names New Vice President of Content

MSP-C Names New Vice President of Content

MINNEAPOLIS—Dec. 12, 2017—MSP-C recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations. Read More

How Marketers Can Reach Gen Z

How Marketers Can Reach Gen Z

Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly. Read More

New Facebook Feed, Twitter 280, Pinterest Pincodes and Snapchat Redesign: The 4 Can’t-Miss Social Content Marketing Updates to Kick Off 2018

New Facebook Feed, Twitter 280, Pinterest Pincodes and Snapchat Redesign: The 4 Can’t-Miss Social Content Marketing Updates to Kick Off 2018

Big changes in social media start with small app updates. New content discovery is the focus of the latest round of updates rolling out to Facebook, Snapchat and Pinterest, with Twitter struggling to maintain its relevance. These new social media updates could impact your business and content performance in 2018. Read More

Gary Johnson Wins the Hedley Donovan Award

Gary Johnson Wins the Hedley Donovan Award

MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce that its president, Gary Johnson, is the recipient of the 2017 Hedley Donovan Award from the Minnesota Magazine & Publishing AssociationRead More

MSP Wins 60 MMPA Excellence Awards

MSP Wins 60 MMPA Excellence Awards

At the 2017 MMPA Excellence Awards last week, MSP Communications won 60 total awards, including 23 gold. In addition: MSP-C President Gary Johnson received the Hedley Donovan lifetime achievement award in recognition for his history of long-standing, notable contributions to the publishing industry.   Read More

Who is Gen Z and How Do You Best Engage Them?

Who is Gen Z and How Do You Best Engage Them?

Generation Z—those born between 1995 and 2012—is seeing its oldest members come into the marketplace. With that comes more buying power—already at $44 billion—but to be successful, marketers must understand the mindset of a new generation. Knowing who Gen Z is and how they communicate will help target marketing to them. Read More

MSP Communications Wins 5 Content Marketing Awards at FOLIO

MSP Communications Wins 5 Content Marketing Awards at FOLIO

At the 2017 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP Communications received five gold awards, including best video series, best cover design, best full issue, best editorial article and best illustration. Furthermore, MSP was a finalist in an additional 13 categories in editorial, design and social media excellence.

 

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Tapping Influencers, the Cool Kids of B2B Content Marketing

Tapping Influencers, the Cool Kids of B2B Content Marketing

 

Influencers are like the elusive cool kids from high school. Brands seek them out to share content in social channels in much the same way that teenagers clamor to become friends with the popular kids.

 

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Folio Nominations for MSP-C

Folio Nominations for MSP-C

MSP Communications and its custom division, MSP-C, has been nominated for 18 Eddie and Ozzie awardsRead More

Q&A: IBM’s Susan Emerick on What It Means to Be a Social Business

Q&A: IBM’s Susan Emerick on What It Means to Be a Social Business

Susan Emerick leads Global Portfolio Marketing for one of IBM’s divisions. She has been credited with building the tech giant’s global web presence and brand. Emerick is a leading authority on influencer marketing, analytics, and social listening and engagement.

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The Art of Analogy

The Art of Analogy

Effective thought leadership often depends on effective use of analogy to simplify the complex.

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What Amazon Echo and Google Home Mean for Content Marketing

What Amazon Echo and Google Home Mean for Content Marketing

Exploring trends and opportunities to optimize content for smart speakers like Amazon Echo’s Alexa and Google Home assistant.

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