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Living in Harmony: Content Marketing & Advertising

Living in Harmony: Content Marketing & Advertising

The multi-pronged ad campaign of Anchorman 2 was creative, innovative and in-your-face, and we like the combination of unique content marketing with traditional advertising.    Read More

Content Shock: Myth or Reality?

Content Shock: Myth or Reality?

"Content shock" has been a hot topic in the content marketing space lately thanks to a recent post by blogger Mark Schaefer. Should the industry be worried?  Read More

What Really Matters? The 'Why'… Of Course

What Really Matters? The 'Why'… Of Course

Most companies building a strategy don’t actually ask the right question, but rather, they focus on how to sell a product. And even they get to “Why,” the answer should guide how companies behave, promote and relate to their customers. MSP Communications President Gary Johnson explains more about what really matters.  Read More

How to Get Ahead with Hashtags

How to Get Ahead with Hashtags

PACE: A look at what hashtags are, what they mean, why you should care and how you can utilize them to help develop your brand identity." Read More

Marketing Myopia Revisited

Marketing Myopia Revisited

Is your brand focus too broad? Ad Age on why narrowing your focus can strengthen the brand and create business efficiency. Read More

Where Are We? Content in the Age of Context

Where Are We? Content in the Age of Context

Marketing innovator Tim Brunelle explains content creators should perhaps be called context creators. Here’s why they need to look to highly specified strategy now more than ever before.
Read More

How To Build a Marketing Organization, from B. Bonin Bough

How To Build a Marketing Organization, from B. Bonin Bough

B. Bonin Bough takes a look at what he believes are the 3 most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles.  Read More

Getting Results Through Expertise

Getting Results Through Expertise

Successful brand journalism requires reporters, editors and designers to know as much or more about the industry they’re covering than the client they’re working for. MSP-C has that. Read More

Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches. Read More

Content Marketing, a UK Perspective

Content Marketing, a UK Perspective

Juliet Stott informs readers that print is taking a bow as digital revolutionizes the content marketing world. Read her report from across the pond. Read More

Get Animated

Get Animated

An online presence is the industry norm. MSP-C elevates a company’s digital presence to a place of uniqueness and entertainment. Read More

The New Kodak Moment: Why Storytelling Is Harder Than Ever

The New Kodak Moment: Why Storytelling Is Harder Than Ever

With smartphones and photo apps, it's the easiest thing in the world to snap an image. The real challenge now is telling a story—let alone a story that stands out from the rest. Read More

Brands Must Adopt the Mindset of Publishers to Succeed

Brands Must Adopt the Mindset of Publishers to Succeed

Corporate marketers want to develop more comprehensive and authentic communications with their customers, but they struggle with how to get past product promotion and tell meaningful, resourceful stories. MSP-C recently sat down with Jim Cuene, new VP of Marketing at GoKart Labs, to get his thoughts on this perplexing dilemma. Read More

9 Experts Make Content Marketing Predictions for 2014

9 Experts Make Content Marketing Predictions for 2014

What’s in store for content marketing next year? Juliet Stott compiles the thoughts of content marketing experts who see brands becoming publishers and using more grown-up metrics -- among other things. Joe Pulizzi, Ann Handley, Jay Baer and others weigh in on what to expect in 2014. Read More

Mobile Transactions on the Rise

Mobile Transactions on the Rise

We believe businesses must provide service that is as active as their customers to stay competitive in a rapidly evolving mobile landscape. One example of this is mobile banking, a service no longer a side perk or add-on—it is a necessity. Read More

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