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Q&A: IBM’s Susan Emerick on What It Means to Be a Social Business
Susan Emerick leads Global Portfolio Marketing for one of IBM’s divisions. She has been credited with building the tech giant’s global web presence and brand. Emerick is a leading authority on influencer marketing, analytics, and social listening and engagement.
The Art of Analogy
Effective thought leadership often depends on effective use of analogy to simplify the complex.
What Amazon Echo and Google Home Mean for Content Marketing
Exploring trends and opportunities to optimize content for smart speakers like Amazon Echo’s Alexa and Google Home assistant.
Prime Time with the Prime Minister
What better way to amplify a brand than to create your own viral meme? We asked the team at MSP-C, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.
Does Your White Paper Pass the News Brief Test?
Q&A: Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success
Since Amanda Todorovich joined the Cleveland Clinic in 2013, she has launched its Health Essentials blog, taking it from zero visits to 4.5 million a month. She and her team of 25 have fully embraced the concept of “becoming publishers” and she now oversees two blogs, several print titles, and 2,500+ content projects a year. Todorovich’s work was recognized in 2016 when she was named The Content Marketing Institute’s Content Marketer of the Year for her role as director of content marketing for the non-profit academic medical center. Read More
Social Media Channels Effect User Health
Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick. Read More
WEBINAR: Champagne Content. Beer Budget.
Jayne Haugen Olson Named One of the Top Women in Media
MSP-C is pleased to announce its Vice President of Content, Jayne Haugen Olson, was named as one of Folio’s Top Women in Media for 2017. The annual list is comprised of the most influential women in media—those driving the agenda for the industry and in their companies. Read More
Four Content Marketing Tools You Need
Our own Deborah Carver, Director of Digital Strategy for MSP-C, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics. Read more. Read More
What's the Future of Publishing?
The future of publishing is… debatable. So Future of Everything asked a group of industry experts—including MSP-C's own Kevin Dunn—what they think. Read More
MSP-C Grows Digital, Video and Content Teams
MINNEAPOLIS (April 3, 2017) – MSP Communications is pleased to announce the hiring of Michael Norseng and Deborah Carver. Read More
Q&A: Kelly Hungerford on Customer-First Strategies and Community Building
Kelly Hungerford is a digital communications and marketing strategist with more than 20 years of experience in B2C and B2B marketing. Working out of her base in Switzerland, she has implemented integrated marketing and communication strategies into a wide range of companies, including most recently Paper.li. Here she talks about her passion for customer-first strategies, building communities and tapping into the power communities can bring to the table. Read More
Avoiding Three Common Content Marketing Fails
BY DAVE BURDA
Let me lay my cards down. I’ve never worked for a publicly traded company. I’ve not experienced the unrelenting pressure to improve numbers that feed a higher-up whose sole career purpose is pleasing shareholders so he or she doesn’t get rightsized to another publicly traded company. Read More
Using the Content Intelligence Framework—Step One: Content Measurement
Content Intelligence begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize performance. Read More