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Using the Content Intelligence Framework—Step One: Content Measurement

Using the Content Intelligence Framework—Step One: Content Measurement

Content Intelligence begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize performance. Read More

Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Q&A: Amanda Brinkman on Starting Deluxe’s Small Business Revolution

Named to Minnesota Business’ Power 50 list in 2016 and recognized as one of the most influential digital marketers in 2015 by Top Rank, Amanda Brinkman is a force to be reckoned with. In her current role as chief brand and communications officer of Deluxe, she is spearheading a movement that is revamping the communities and lives underpinned by the thousands of small businesses across the U.S. Read More

Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Q&A: Melanie Deziel on Why Branded Content Is Here to Stay

Melanie Deziel has an impressive record in branded journalism. In the three years since she received a Master of Arts in journalism from Syracuse University, Deziel has worked with some of the biggest names in branded content, including The Huffington Post, The New York Times and Time Inc. She has won two prestigious awards for her work with Netflix and the New York Times. Deziel is now one of the leading lights in the branded content world, advising clients around the globe. Here, the sought-after keynote speaker tells us about the power of branded content and why, with many publishers receiving 50 percent of their ad revenue from this source, it’s not going away any time soon. Read More

What Is Content Intelligence?

What Is Content Intelligence?

BY ROB SILAS

“Content shock.”

“It’s not about quantity of content, it’s about quality.”

“Are we measuring the right things?”

“Too much data, not enough insights.”

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Be a Brand with Personality

Be a Brand with Personality

BY DAVID BURDA 

A healthcare economist I follow on Twitter recently proclaimed to me and other followers that he’s really not as cranky in person as he appears to be on social media. I seriously doubt I’ll meet him in person any time soon, so I’ll take his word for it. Read More

My North Videos Count Down to Super Bowl 2018

My North Videos Count Down to Super Bowl 2018

Working in partnership with the Super Bowl 52 Host Committee and Minnesota's Department of Tourism, Explore Minnesota, the editors of Mpls.St.Paul Magazine have created a 52-week video series called "My North" as a countdown to Super Bowl 2018. The series features notable people with a connection to the North Star State. 

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Creating Trustworthy Content in a Fake News World

Creating Trustworthy Content in a Fake News World

BY DAVE BURDA

I’m real, and this blog post isn’t faked. But there’s no way for you to know for sure unless you ask my mom or my editor. You assume I’m real and I’m the author largely based on trust. You assume I’m not writing under a nom de plume or that someone else wrote this under my name or that someone just made up the whole post to trick you for fun or profit. Read More

Q&A: Annalisa Camarillo on NetApp’s Content Transformation

Q&A: Annalisa Camarillo on NetApp’s Content Transformation

Digital transformation is top of mind for many companies. What does that mean, and what role does content play in that transformation? To find out, MSP-C sat down with Annalisa Camarillo, NetApp’s head of global content development and distribution. She is responsible for producing and overseeing 75 percent of the Fortune 500 company’s content. The data management innovator, with more than $4 billion in revenue and offices in 130 countries worldwide, helps provide businesses with technology and insight to give them a competitive advantage. Camarillo talks about her company’s content transformation, the challenges she’s faced in implementing changes to achieve new goals and what makes great content experiences possible. Read More

Content Marketing: Understanding Your Audience

Content Marketing: Understanding Your Audience

How do you create content that cuts through the noise? It starts with understanding your audience, according to Gary Johnson, president of MSP Communications, in a recent interview with The Content Council’s Content Magazine. Read More

Create More Earned Media Opportunities

Create More Earned Media Opportunities

We all know that the way the media works has changed dramatically over the past 20 years. For those of us who cover major industry conferences, meetings and exhibitions for our trade publications, the press rooms at many events have been slow to keep up with those changes. It’s time for disruptive innovation to sweep through traditional industry conference press rooms like housekeeping at midnight to make it easier for the media to cover the event, which is the point of having the press room in the first place. Read More

Q&A: Christoph Trappe on Authentic Storytelling

Q&A: Christoph Trappe on Authentic Storytelling

Christoph Trappe, aka The Authentic Storyteller, has made a career from storytelling. He began as a journalist before becoming a prominent content marketing strategist and trainer. He is a global keynote speaker, a frequent blogger and author. Read More

Gary Johnson Wins the John Caldwell Award

Gary Johnson Wins the John Caldwell Award

MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce Gary Johnson, President, is the recipient of the 2016 John Caldwell Award from The Content Council. Read More

MSP-C Wins Big at MMPA

MSP-C Wins Big at MMPA

At the 2016 MMPA Excellence Awards this week, MSP Communications won 58 total awards, including three golds for Best Overall Excellence, one gold for Best Overall Design, three golds for Best Editorial Profile/Feature Article and more. PLUS: In addition: MSP-C's Vice President and Digital Director Kevin Dunn received the Greg Carey Leadership Award in recognition for his many contributions to the MMPA and publishing industry. Read More

Q&A: Rob Silas on Analyzing Unstructured Data

Q&A: Rob Silas on Analyzing Unstructured Data

Rob Silas, MSP-C’s director of analytics, has worked in analytics for more than 25 years. In that time, data has moved from paper to CD-ROMs and now into the cloud. But the questions asked remain the same. “The challenges of ‘where do I start with this?’ or ‘what are the right things to measure?’ or ‘how can I drive the right insights from this data?’ are just as prevalent today as they were 25 years ago,” he says.

We spoke with Silas about what unstructured data is, how businesses can use it to inform their content and business strategies, and why it’s the next frontier to conquer. Read More

3 Ways Sales Can Improve Your Content Plan

3 Ways Sales Can Improve Your Content Plan

Customer journey maps. Personas. Sales funnels. Buying cycles. Audience development. All of these are important components in a successful content marketing strategy. But rarely do any include potentially one of the most powerful content users and influencers brands have, and that’s their own salesforce. Read More

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