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Top Brand Tweets of 2014

Top Brand Tweets of 2014

Esurance, Budweiser, Snickers and other brands brought their A-game when it came to social media this year.  Read More

How To: Execute a Successful Webinar

How To: Execute a Successful Webinar

This article is part two in a two-part webinar series. Part one, “Making Webinars Work for You,” is available here. Read More

Content Marketing: A Brief History from The Content Council

Content Marketing: A Brief History from The Content Council

2014 has been yet another year of major change and growth in the content marketing industry. Read More

MSP Communications is Golden at 2014 FOLIO Awards

MSP Communications is Golden at 2014 FOLIO Awards

At the 2014 Folio Awards ceremony at the Yale Club in New York City, MSP Communications received one Eddie (editorial) and two Ozzie (design) gold awards—plus six honorable mentions, including one Ozzie for Best Overall Custom Publication—for editorial, design and social media excellence. Read More

Maybe Content Marketing Isn’t All It’s Cracked Up to Be?

Maybe Content Marketing Isn’t All It’s Cracked Up to Be?

Recent studies from the Content Marketing Institute and Contently give us some insight into whether content marketing is an effective tool for engaging with consumers. Read More

Top 7 Content Marketing Trends for 2015

Top 7 Content Marketing Trends for 2015

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How To: Connecting Google Webmaster Tools and Google Analytics

How To: Connecting Google Webmaster Tools and Google Analytics

Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website. Read More

Making Webinars Work for You

Making Webinars Work for You

The importance of lead generation to your business is difficult to over-emphasize. Branding and mindshare are important, but in a lackluster economy, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads. Read More

The Four Truths of Content Creation

The Four Truths of Content Creation

After my wife returned from a retreat, she recounted a workshop on identifying truth, and it got me thinking about the difference between fundamentals and truths. I further began to consider whether, as content creators, any truths can be found in what we do. Read More

4 Must-Do Tweaks in Your Google Analytics Account

4 Must-Do Tweaks in Your Google Analytics Account

Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate. Read More

Data behind the strategy

Data behind the strategy

MSP-C Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients. Read More

Content vs. Advertising

Content vs. Advertising

Kraft says content delivers four times better ROI than ads Read More

Our own #32Under32 Award-winner

Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots. Read More

iPhone 6 and iOS 8 survival guide

iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips! Read More

5 Questions to Guide You in Agency Selection

5 Questions to Guide You in Agency Selection

Why ad agencies, PR firms, digital content and social media providers can’t do everything well Read More

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