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Is Your Company Ready for Responsive Email?

Is Your Company Ready for Responsive Email?

With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough? Read More

Bounce Rate Got You Down?

Bounce Rate Got You Down?

As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business. Read More

Why We Still Love Print

Why We Still Love Print

Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape. Content King Juliet Stott recently sat down with MSP-C creative director and Delta Sky editor-in-chief Jayne Haugen Olson to discuss the thriving role of print magazines, the secret to Sky’s success and why this channel remains a vital source of readership and engagement. Read More

The More Things Change...

The More Things Change...

In-house Content King and MSP-C president Gary Johnson has been in the content business “since the time of Solomon,” and has witnessed the extreme ebb-and-flow of technology’s role. Read More

What Inspires You?

What Inspires You?

With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content. Read More

How Marketers Benefit from the New York Times Innovation Report

How Marketers Benefit from the New York Times Innovation Report

At this point, the leaked New York Times innovation report might well serve as the best piece of investigative journalism The Times has produced all year. Read More

Social Media Savviness Key for All Employees

Social Media Savviness Key for All Employees

Is social media becoming irrelevant in the marketing world? HootSuite CEO Ryan Holmes says growth in social media manager positions declined 50 percent in 2013. This seems to point to a decline in need for executing social media strategies. Read More

Brands are Dead. Long Live Brands.

Brands are Dead. Long Live Brands.

According to some experts, the power of brands has weakened because customer feedback on the Internet has flipped the marketing dynamics on its head. John Foley, an author and the CEO of LEVEL Brand, recently reacted in a post disputing the idea and clarifies what is really happening. We agree with him and enjoyed his post enough that we wanted to share it. Leave John a comment below with your thoughts. Read More

Attention Please

Attention Please

Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos. I land on a Wikipedia page with no recollection of how I got there, or what I set out to learn. I get twitchy when I can’t access my phone. I’m continuously checking Facebook to see if anyone has liked the cute pictures of my kids I just posted. What has caused this gradual onset of online A.D.D.? Why is my attention span shrinking? What happened to my ability to focus on one thing? Read More

Now that Takes Guts: Live Tweeting a Heart Surgery

Now that Takes Guts: Live Tweeting a Heart Surgery

Live tweeting from an event can be a very effective content marketing technique--especially when it's life or death. Read More

When Content Works

When Content Works

MSP-C President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it. Read More

Feeling an Obligation to the Audience: RIP Egon

Feeling an Obligation to the Audience: RIP Egon

Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most.  Read More

Upworthy Invents a New Metric for Success

Upworthy Invents a New Metric for Success

Although the debate rages on as to what defines “great content,” a publisher ultimately wants to know something very simple: Is the content working, or is it not working?  Read More

Video Journalism and Glimpses of the Future

Video Journalism and Glimpses of the Future

Journalist Julio Ojeda-Zapata is using Google Glass and GoPro cameras to tell stories from unique perspectives. But he says the wearable technology still needs a lot of work. Read More

How to Win in Real-Time

How to Win in Real-Time

Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad.  Read More

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