With a background in B2B publishing, analytics and search engine optimization, Deborah delivers critical insight to MSP’s data-driven approach to client digital content projects. Her experience includes creation of enterprise-level healthcare, wellness and B2B digital content strategies, overseeing everything from editorial and activation calendars to SEO analysis and implementations and performance reports.
Deborah is passionate about connecting top-quality content with digital innovation in creation and distribution, as well as creating measurement strategies that bond content performance to business objectives for clients.
Deborah attended New York University, where she earned a degree in English literature, before getting a master’s degree in mass communication from the University of Minnesota.
Areas of expertise:
- Future-proofing digital content strategy
- Practical SEO strategy for content creators
- Analytics and testing for content intelligence