Always-On Content

3M

3M Command Brand engaged MSP-C to provide “always-on” content for 2017. Focusing on the home, MSP-C sought solutions for everyday life: Making the most out of limited space, creating simple organizational tools and building inspirational living areas.

Solution

Our content plan included an effective mix of new and refreshed content, supplemented with original videos and photo shoots. We built our content off key themes important to the Command audiences with the goal of inspiring ongoing solutions for 3M consumers.

The main objectives included injecting inspiring editorial perspectives and lifestyle angles, tapping into search trends for recommended voice and visual tone and incorporating high-quality photography and social media-friendly assets.

Assets included:

8 original projects, including:
Corresponding email distribution
Website homepage banners
Metadata for SEO
Banner ads
Social media assets
Original videos, including:

How to Organize Kids Toys

Create a Home Gym on a Budget

“Really appreciate how buttoned-up all of the work is. Great photography and great copy! I was impressed!”
3M Command client

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