An Integrated Media System
Since tech giant IBM became MSP-C’s client in 2000, the company sought to cost-effectively deliver the print magazine's quality content to a worldwide audience.
The objective of the IBM Systems Media program is to educate the IBM Systems' diverse and global customer base on the company’s product portfolio so that users may realize the greatest return on their technology investment.
IBM Systems and Technology Group sought to grow its one print publication, email newsletter and archival website into a publishing program that reached more customers. Total customer touches for the program in 2001 were 110,000 per month; 1.3 million per year.